Portico Pictures | Esoteric Watch Co.
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Esoteric Watch Co.

About This Project

We partnered with Esoteric Watch Co. to create a commercial that shared their unique approach to the luxury diving watch experience.

Esoteric is a new brand based here in North Carolina and they specialize in watches that pay tribute to esoteric designs from the 60s, 70s and 80s… with a modern eye for details.

During the shoot, we were able to handle all of the watches and the design, functionality, and build quality are absolutely gorgeous.

We filmed all of the product shots in our studio The White Space, here in North Carolina. We wanted to focus on the gorgeous design of each watch as well as some of the functional features. Our goal was for this commercial to feel luxury and high end but also show the customer some of the practical features of the watch. For the remaining footage we wanted to focus on some beautiful water  and diving imagery. We were able to shot some awesome drone footage in Lake Como, Italy.

We hope you enjoy this short video and be sure to follow Esoteric Watch Co. and their official brand launch on March 5, 2020!