23 Mar Cotton Incorporated | Cotton Leads Lacy Vardeman
Lacy Vardeman, U.S. cotton grower, talks about how sustainable changes in cotton seed varieties allows her to use less chemicals and have a better balance with nature. “The improvements have allowed for more beneficial bugs to come in and flourish”, says Vardeman.
For this particular shoot, we traveled to Texas to visit Lacy’s farm in Lubbock. She and her family farm 6,000 acres of only cotton! She says Lubbock is America’s “largest cotton patch,” and you’re able to see her farm’s extensive operation through b-roll footage of their John Deere tractors and industrial equipment at work.
Cotton LEADS™ is a program committed to responsibly-produced cotton. Built upon core principles that are consistent with sustainability, the use of best practices and traceability in the supply chain, the Cotton LEADS™ program offers cotton users the confidence and knowledge that their raw material is responsibly produced and identified.
“You just can’t beat cotton,” says Lacy.