13 Jul Jess Ray – Runaway (Official Video) by Portico Pictures
What an honor it was to collaborate with Jess Ray on her newest music video, Runaway. Creating the story for such an emotional song was a great challenge for our team. The song itself is based on the children’s story Runaway Bunny, which tells the story of a young bunny who decides to run away from home, to which his mother replies “If you run away, I will run after you”. Our story follows a young girl who seems to be running away from home. She has her bag packed and slips away at sunrise. Early in her journey she meets a young boy whom she follows and and chases throughout the song. The go on an innocent adventure on a magical island located in Beaufort, North Carolina. They ride bikes, drift away in a row boat, happen upon a magical tent, and even encounter wild horses. We will let you watch the video and draw some of your own conclusions as to the meaning of the rest of the video.
Some production bts:
We shot the entire video on location in Beaufort, NC. The song held so much meaning to Jess and we wanted to add layers of meaning into every aspect of production. Jess and her family grew up spending lots of time at a family home in Beaufort and have so many memories in the house and other locations throughout the town. The room where we shot Jess singing is a room in their home that she has played in since she was a little girl. Our favorite location was the island that featured the tent scene, the wild horses, and the running on the sand. This little island is full of magic and whimsy and was the perfect setting for an innocent childhood adventure. Jess and her siblings spent so much time on that island growing up, exploring and creating magical adventures of their own and we loved the connection between those sweet memories, the song, and the visuals.
Read the amazing lyrics and song notes below and please be sure to check out more of Jess’ music at www.jessraymusic.com
I can see it in your eyes, that you’re gonna run, you’re gonna run I can hear it in the way you speak to me that you’re gonna leave And as you slip away, I will say…As you pack your things, I will sing…
Even if you run away from me, over the mountains through the valleys I will not rest but search east and west to bring you back with me Even if you sail away from across the oceans and the seas, I will move again like the mighty wind and blow you back to me. I’m gonna move again like the mighty wind and blow you back to me.
I have seen this all before it is all too familiar. But you will never see the bottom of my storehouses of love. So as you use the night, to make your flight, no choice that you will make or path you take will change my mind.
Even if one day you decide, you will find somewhere else to hide I will walk your way and call your name and wait for your reply. Even if you make up in your mind, you don’t want be by my side, I will leave behind 99 oh the you’d be mine. I’m gonna leave behind 99 oh the you’d be mine.
Even if you stomp and scream and huff, tell me that I’m not good enough I’ll take every swing and every blow, until you know my love. Even if you beat upon my chest, tell me that you don’t understand, I will love you and teach you to love me again, I’m gonna love you and teach you to love me again.